Make outbound your next acquisition channel.

Cold email, calling and LinkedIn, brought together through our Outbound Architecture. We build the channel around your product and sales process. We test and only scale what works.Cold email, calling and LinkedIn in one Outbound Architecture, built around your product and sales process. We test, then scale what works.

Design your outboundExplore the architecture

For established B2B companies with a sales team, looking to launch or expand outbound acquisition.

Apparel Redefined$75KRevenue generatedSee results Enterprise70Meetings booked in 90 daysSee results Ecommerce503New customers in 90 daysSee results Marketing agency32Hours saved weekly with ClaySee results Creative agency10Meetings booked in 60 daysSee results
$75Krevenue generated70meetings booked in 90 days503new customers in 90 days32hours saved weekly with Clay10meetings booked in 60 days

Built on clear commitments.

See all twelve commitments
Engagement commitmentsFour of twelve
1
Test before scaling.

We increase volume when the agreed performance thresholds hold.

2
Measure the difference outbound makes.

We agree how results are measured. For self-serve, a 10% holdout helps indicate the uplift from outreach.

3
Your market stays yours.

We won't run outbound for a competing product category in your country. The same contact won't receive outreach for the same product from two of our clients.

4
Control over your brand.

You approve the angles and can influence the names we use. We send from separate domains.

The architecture behind your next acquisition channel.

Together, we design the channel, angles and workflows. We test what works and optimize for revenue. Weekly reviews guide improvements, with clear criteria for when to scale or return to testing.

01

Foundation.
Ready before the first send.

We develop the offers with you. Our team sets up the infrastructure, workflows and attribution. We walk your team through the portal and how leads are handled, so everything is ready before outreach starts.

Gate: all deliverables complete
Launch checklist Illustrative example
Offer strategyOffer strategy approved
Done
Sending infrastructureSeparate domains and mailboxes ready
Done
Compliance and controlCustomer exclusions and angle approval set
Done
AttributionMeasurement approach agreed
Done
Portal and sales workflowsTeam walkthrough complete, workflows ready
Done
Gate 1 5 of 5 complete
02

Prove.
Find what your market responds to.

We test offers, angles and messaging with your market. Each round helps us identify what creates interest and leads to signups, purchases or sales conversations. We use those results to decide what is ready to scale.

Gate: agreed performance thresholds met
Offer tests Illustrative reply rates
Offer A
1.4%
Offer B
3.1%
Offer C
4.6%
Offer D
2.0%
Offer E
2.9%
Gate 2 Performance thresholds met
03

Scale.
Turn proven results into a larger channel.

We increase outreach around the offers and angles that have proven themselves. As volume grows, we monitor lead quality and conversion to check that performance holds.

Gate: results hold at volume
Scaling Offer C Illustrative example
6,440emails sent, winner campaign
Gate 3 Results hold at volume
04

Evolve.
Maintain the structure. Improve the performance.

We operate the channel for you, working to stabilize performance as it grows. Weekly reviews and rolling 30-day checks guide adjustments to campaigns and workflows. We keep testing new offers and angles so the channel can adapt as your market changes.

Ongoing operation and improvement
Weekly review Illustrative example
PlanTwo new offers queued for testing
DoVariant 7 retired, replacement live
CheckRolling 30 days steady, attendance holding
ActWarmed backup pool checked and ready
Phase 4 Channel operating, review cycle active

Explore the architecture

Clear visibility. For everyone involved.

Role-based access gives your sales reps a complete view of their conversations and pipeline. Admins can see our activity, their team's activity and the overall results, so it's clear what's being done and what it delivers.

portal.vectify.ioDemo

Campaigns

Last 30 days
4,120
Total leads
12,860
Sent
469
Replied
3.6%
Reply rate
223
Positive replies
CampaignStatusLeadsReply ratePositive rateBounce
Offer C, procurement leadersScaling1,8404.6%2.4%0.6%
Offer B, operations directorsTesting9203.1%1.3%0.8%
Offer E, finance leadersTesting8802.9%1.1%0.5%
Offer A, heads of salesRetired, logged4801.4%0.4%0.7%

Emails sent per day, last 30 daysAll campaigns

Inbox 4 conversations
AllUnreadInterestedMeeting booked
Marta Keller4m
Offer C, procurement leaders. Halcyon Group
Yes, happy to take a look. Can you send over a few times for next week?
Interested
Daniel Osei31m
Offer C, procurement leaders. Meridian Labs
Forwarding to our head of operations, she owns this.
Referral
Priya Natarajan2h
Offer B, operations directors. Cedar and Vale
Booked for Thursday at 11. Looking forward to it.
Meeting booked
Tom Lindqvist5h
Offer E, finance leaders. Ardent Logistics
Not a priority this quarter, check back in Q1.
Not now
Marta Keller, Halcyon GroupOffer C, procurement leaders
Received, Tuesday 09:12Yes, happy to take a look. Can you send over a few times for next week? Tuesday or Wednesday afternoon works best on my side.
Sent by Vectify, Tuesday 09:19Thanks Marta. I have held Tuesday 14:00 and Wednesday 15:30 with Sarah, who leads the account on our client's side. Pick whichever suits and the invite follows with the context we discussed.
Received, Tuesday 09:41Tuesday 14:00 works. Please include our procurement lead as well.

Pipeline

This month. Net-new only, existing customers excluded.
Interested 14
Halcyon GroupVP ProcurementEmail
Meridian LabsHead of OperationsReferral
Orion FreightDirector of Supply ChainLinkedIn
Meeting booked 9
Cedar and ValeThursday 11:00, confirmedEmail
Brightwater FoodsMonday 15:00, confirmedCall
Meeting attended 6
Pinecrest SystemsProposal requestedEmail
Delta HarbourSecond call scheduledLinkedIn
Net-new customer 3
Keystone IndustrialClosed, credited to the channelSales-led
Atlas ComponentsSelf-serve signup, convertedSelf-serve
Drag a card to move it between stages.
Try it
Illustrative data. Explore the portal

Get the Asymmetric Offer Builder

A worksheet for building outbound offers where the upside for the buyer clearly outweighs the ask.

We email the download to you. You will also receive our newsletter, which you can leave with one click in any email.

Let's design your outbound channel.

In a 30–45 minute call, we'll assess whether outbound fits your business and discuss how the channel could work around your offer, market and sales process.

Design your outboundView pricing

Questions we get asked before the first call.

How does attribution work?

We set up attribution together and agree with you how results will be measured. For self-serve, we often use a holdout group: we leave 10% of the market uncontacted and compare signup and purchase rates with the people we contact. This gives an indication of the additional conversions generated by our outreach.

Do you work with other companies in our industry?

We commit to one client per product category in each country. If we run outbound for your promotional products business, for example, we won't run outbound for another company's promotional products department in the same country. This keeps our work focused on your growth and prevents us from approaching the same buyers with competing offers. We also never email the same contact about the same product for two clients.

How long before the channel is live?

Typically, the first emails go out about three weeks after signing. Offer approval is the most common cause of delays. If you want a faster launch, our speedramp option can get the channel live within three days.

What do you need from us?

We handle the setup and day-to-day operation. We need your product and market knowledge, decisions on the offers we develop together, and approval of the angles. Your team focuses on sales conversations, closing and self-serve conversion, and shares feedback on the opportunities we bring in. We manage outreach, follow-up and meeting booking as part of the full-service engagement, with sales guidance to help your team handle cold-outreach conversations.