FIELD NOTES

Honest writing on B2B outbound.

What we've learned running cold email for B2B companies across six European markets. No fluff. No vendor-paid takes.

May 15, 2026

How to choose a cold email agency: a founder's no-fluff guide

Picking the right cold email agency can make or break your outbound. Here's a practical breakdown of what to look for, what questions to ask, and what to avoid.

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June 4, 2026

How to choose a B2B cold email agency: 9 things that actually separate good ones from bad ones

Looking for a B2B cold email agency? Here's a practical breakdown of what separates high-performing agencies from expensive disappointments, with real benchmarks.

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June 5, 2026

European cold email agency: how to choose one that actually books meetings

Choosing a European cold email agency? This guide covers what to measure, what to avoid, and how the best programs book consistent B2B meetings in the US.

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June 6, 2026

How to evaluate an outbound lead generation agency (before you sign anything)

Choosing an outbound lead generation agency? This guide covers what to ask, what metrics matter, and how to avoid wasting 3 months of budget on the wrong setup.

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June 7, 2026

Cold email for European SaaS: how to build outbound that actually books US meetings

A practical guide to cold email for European SaaS founders targeting the US market — ICP, copy, deliverability, and templates that generate replies.

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June 8, 2026

B2B appointment setting agency: what you actually get, what it costs, and how to pick one

A practical guide to hiring a B2B appointment setting agency: real pricing, metrics that matter, launch timelines, and a decision framework from Vectify.

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June 9, 2026

Cold email lead generation: 11 things that actually move the number

A practical guide to cold email lead generation: ideal customer profiles, deliverability, reply-rate benchmarks, and how to analyze what's working.

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May 28, 2026

10 best outbound sales agencies to consider in 2026 (and how to pick one that actually delivers)

Choosing the right outbound sales agency in 2026? This guide breaks down what separates high-performing agencies from time-wasters, with real benchmarks.

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May 28, 2026

Smartlead agency: what you actually get vs. what the software does alone

A smartlead agency runs your cold email program on top of the tool. Here's what that costs, when it's worth it, and when to just run it yourself.

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May 28, 2026

How to evaluate a cold email deliverability agency (and avoid the ones that cost you three months of pipeline)

Choosing a cold email deliverability agency? Here's what to actually check: bounce rates, reply rates, infrastructure setup, and red flags most buyers miss.

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